Stop Writing Boring LinkedIn Posts — Here's What Actually Gets DMs from Founders
Stop Writing Boring LinkedIn Posts — Here's What Actually Gets DMs from Founders
LinkedIn in 2026 is noisy.
Most agency/SaaS founders post:
- "Excited to announce..."
- Value listicles ("10 AI tools")
- Generic motivation
They get likes from coworkers — but zero inbound DMs from ideal clients.
After 18 months posting consistently for Oniyore, here's what actually triggers DMs from Series A–C founders and 7-figure e-comm owners:
Pain-agitate + contrarian take + proof + subtle offer.
The Formula That Gets Inbound
Post Type 1: Pain + Contrarian + Quick Win
Example headline:
"Why Waiting 6 Weeks for a Redesign Is Killing Your ARR in 2026"
Body: call out pain, give why it's dumb, share 1–2 real fixes, end with question.
Example headline:
"Why Waiting 6 Weeks for a Redesign Is Killing Your ARR in 2026"
Body: call out pain, give why it's dumb, share 1–2 real fixes, end with question.
Post Type 2: "I See This Mistake Every Week"
"I audit 20+ SaaS sites weekly — here are the 3 conversion killers almost everyone misses"
Specific, visual examples (screenshots), numbers (20–40% lift potential).
"I audit 20+ SaaS sites weekly — here are the 3 conversion killers almost everyone misses"
Specific, visual examples (screenshots), numbers (20–40% lift potential).
Post Type 3: Before/After Teardown
"Client site before: 2.1% conv. After 48h rebuild: 4.8%. Here's exactly what we changed."
Anonymized screenshots, metrics, lessons.
"Client site before: 2.1% conv. After 48h rebuild: 4.8%. Here's exactly what we changed."
Anonymized screenshots, metrics, lessons.
Post Type 4: Founder Rant / Hot Take
"Most agencies charge $40k for 8 weeks of wireframes. We do full rebuild + copy in 48h. Fight me."
Polarizing but honest — attracts people who agree.
"Most agencies charge $40k for 8 weeks of wireframes. We do full rebuild + copy in 48h. Fight me."
Polarizing but honest — attracts people who agree.
Posting Cadence & Tactics That Work
- 4–6 posts/week (3 value, 1–2 personal/hot take, 1 teardown)
- First line hooks in 3 seconds
- 3–5 line paragraphs
- End every post with question ("What's your biggest site leak right now?")
- Reply to every comment → turns into DMs
- Use carousels for teardowns (PDF → images)
- Post at 8–10 AM target time zones
Results We've Seen
- 5–15 inbound DMs/week from founders
- 20–40% turn into calls
- Calls → 25–35% $40k projects
- Organic reach 5–20k views/post when contrarian
Stop chasing algorithm — chase conversations.
If Your Posts Feel Dead
- Are you leading with value or self-promo?
- Do you ask questions or broadcast?
- Are you specific/pain-focused or generic?
If you're posting but no DMs — your content is too safe.
Want me to review your last 5 posts or suggest 3 hooks for your next week?
DM me your profile or drop a recent post link — I'll give quick honest feedback.
Build authority by being useful, not loud.
Matteo
@oniyore
@oniyore